The Fun Theory
November 6, 2009
Have you heard of the Fun Theory? If you read blogs, you might have come across the video of the Piano Staircase already. This is only one of three viral spots which are promoting a contest of ideas called The Fun Theory Award. All these ideas are both funny and a true improvement to our lives and our environment. While the piano staircase enhances our willingness to use stairs instead of escalators, the World’s Deepest Waste Bin and the Bottle Bank Arcade Machine try to persuade us to adopt a more ecologically correct behavior by, well, having fun. All this is an initiative by Volkswagen, but nevertheless, a good idea, and possibly a good alley to take. Their findings is: “Fun can obviously change our behaviour for the better.”
