Social Media Gipfel @NZZ
February 3, 2010
Today saw the second installment of the Social Media Gipfel (Social Media Summit) in Zurich. Despite the early hour – the event started at 7:30 in the morning, resulting in one of the presenters not showing up because he thought it’d be in the evening – the café at the NZZ headquarters was well filled with people from the Web/Marketing biz.
On today’s agenda: A short talk about Amnesty International’s campaign of solidarity with two Swissmen incarcerated in Libya, and a battle of the location-based Social Media services: Gowalla vs. Foursquare.
While Daniel Graf of AI Switzerland pointed out much of what we heard on other occasions (like the first Social Media Gipfel or the last Politforelle): Social Media campaigns need a lot of dedication and can’t be done in passing-by. And: there is very little power without traditional and/or established mainstream media outlets.
Daniel revealed that most of the traffic directed toward the campaign’s Website was generated through a report on 20Minuten.ch, one of the biggest news websites in Switzerland. His further experiences: Taking a campaign to Facebook definitely requires a strategy, and, as always: communication is key. There are no office hours!
During the second half of the morning, two users, Pixelfreund aka Ralph Hutter (find his presentation here) and Peter Hogenkamp introduced two Social Media services which work location-based: Gowalla and Foursquare. Both are still in very early stages of public awareness and experiences are mixed.
Both made it clear in their fresh and funny presentations that both applications are mostly for play at the moment with more serious usage expected in the future. Ralph gave a probably involuntary outlook into this with his utterance that with Gowalla the user collects digital stamps in a digital passport.
The second Social Media Gipfel proved the concept right, an honest hat tip to Peter Hogenkamp and Marcel Bernet for thinking the event up and organizing it. The next dates are April, 7, and June, 2. Stay tuned to their Website for signup announcements or follow @smgzh on Twitter!
(Sorry, we needed to mess with the original Logo once again!)
One Response to “Social Media Gipfel @NZZ”
thanks mathias for this crisp summary posted so swiftly. we will try hard to get close (at least in content) on http://www.bernetblog.ch and cross-linking to http://www.socialmediagipfel.ch. and now i will quickly link from there to your post. ps: i like the eyes on the logo, that’s why we chose it on istockphoto – seeing them both even wihout being there.