The Amazee Blog

Here’s a little story that must be told: Swiss Marketing expert Christina Schmid has her Friday off. It wouldn’t be a story really, if it weren’t for the circumstances of her big day out.

Some while ago, her boss Dirk, as the lady who goes by the nickname of Shibby tells us in the video in this blog post, complained about the little response she was generating in the corporate blog. So he challenged her to a race to a hundred commentaries in a blog post until twelve o’clock on a given date. So she posted said post today at 6 a.m. with the short video explaining the mission and asking for people to comment. Furthermore she called out for support via her Twitter account. And, what can I say, her work day was over by nine o’clock. Along the way she even got an invitation to talk about her (Self-)Marketing coup at a college class right this afternoon! A fine example in Social Collaboration, well done, Shibby!

Edit: For the rest of the day she is visiting people who helped her achieve her goal and does random stuff for them. She will be coming by our office as well, and all the while, she is filming her own version of “Run Lola Run”. Nice!

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This post was written by Mathias Möller