The Amazee Blog

after yesterdays relatively unexciting workshop-start into this year’s web 2.0 expo (with about 200 particpants in average…) dania and i were compensated with quite an exciting digg party! by the way, feel free to digg this blog post about amazee.  it’s been written by www.thenextweb.org, represented by boris and ernst-jan, the two tall and stylish gentlemen in white. you will not miss them should you be attending the web 2.0 expo!

this morning brought me into three encouraging presentations

1) „comparing social platforms“ which didn’t really bring the expected comparisons, but relatively high-level outlooks on where the social networking business is heading to in general. in a nutshell that would be: more tools for engagement between the users, creating attractive APIs and reward systems for application developers, allowing data (privacy) portability. the encouraging conclusion came from dave morin, a senior platform developer at facebook. he stated that the social graph hasn’t even been tapped when it comes to allowing people to get productive and run all those amazing projects that are out there. yes, i promise, he used the combination “amazing projects”, the linguistic parents of amazee, the mother of web productivity :)

2) “design learning from viral apps” which probably was one of the best presentations i’ve seen for a long time. clean, focused and full of best practices on how to design and distribute engaging viral applications on the social web. encouraging, because jia shen’s presentation was interesting for both, techies and non-application-coding-tech-dummies like myself. that gift probably makes their apps so popular…  

3) “children of flickr: making the massively multiplayer social web”. The panel’s discussion was mostly about the question how game mechanics can be applied to non-gaming contexts. the conclusion was clear: very well; the distinction between games (where the focus is on entertainment only) and non games is fading. more and more web 2.0 platforms are using trophies, ratings, challenges and other incentives to drive user engagement by combining *serious* with *fun*.  encouraging, because that’s exactly what Amazee tries to build: a platform for people who want to achieve their serious goals in a fun way!

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This post was written by Gregory Gerhardt