Creative Mornings at Freitag’s

July 17, 2009

This morning, Miss Swissmiss, Tina Roth Eisenberg, invited creative people from the Zurich, um, creative scene, to attend the first ever Swiss Creative Morning. The series of Creative Mornings usually runs in New York, where Swiss-born Tina works as a designer. She has made a name through blogging as Swissmiss and of course, the turn-out was huge. Everybody came, although Tina admitted that she had not thought so. Keynote speaker and host of the morning was Daniel Freitag, one of the two cool Freitag brothers who produce the hip bags of the same name. He talked a little how he and his brother came to designing bags from used truck tarpaulins and how this sort of fits in with the cradle to cradle theory. Daniel came across as a very sympathetic guy and the Freitag plant, where the Creative Morning was held proved to be a very cool location. Thanks to Tina for organizing and to the Freitag crew for hosting. I certainly hope this wasn’t the last installment of this event.