Amazee on loic.tv
April 26, 2008
fashion trends summer 2008
April 25, 2008
baseball trucker caps – mahalo chi.mp, mahalo mashable!

now we only need to equip our team with some hot pants and we’ll will be ready to rumble! - remember good old magnum? that’s going to be zurich’s summer fashion 2008!

social networks, what for?
April 25, 2008
have you ever wondered what you are actually using your social networks for? following you find find the quotes that apply to US adults (source: north american technographics media and marketing online survey Q3 2007)
86%: see what my friends are up to
79%: send a message to someone
70%: update my profile
65%: look at profiles of people i didn’t know
59%: search for someone that i used to know
55%: write on someones profile page (e.g. wall)
53% : send a friend/connection request
51%: read a blog our journal
49%: listen to music
40%: watch a video
now look at point 1-3, isn’t that twitter?
the gaming world is taking over
April 24, 2008
after yesterdays relatively unexciting workshop-start into this year’s web 2.0 expo (with about 200 particpants in average…) dania and i were compensated with quite an exciting digg party!

this morning brought me into three encouraging presentations
1) „comparing social platforms“ which didn’t really bring the expected comparisons, but relatively high-level outlooks on where the social networking business is heading to in general. in a nutshell that would be: more tools for engagement between the users, creating attractive APIs and reward systems for application developers, allowing data (privacy) portability. the encouraging conclusion came from dave morin, a senior platform developer at facebook. he stated that the social graph hasn’t even been tapped when it comes to allowing people to get productive and run all those amazing projects that are out there. yes, i promise, he used the combination “amazing projects”, the linguistic parents of amazee, the mother of web productivity :)
2) “design learning from viral apps” which probably was one of the best presentations i’ve seen for a long time. clean, focused and full of best practices on how to design and distribute engaging viral applications on the social web. encouraging, because jia shen’s presentation was interesting for both, techies and non-application-coding-tech-dummies like myself. that gift probably makes their apps so popular…
3) “children of flickr: making the massively multiplayer social web”. The panel’s discussion was mostly about the question how game mechanics can be applied to non-gaming contexts. the conclusion was clear: very well; the distinction between games (where the focus is on entertainment only) and non games is fading. more and more web 2.0 platforms are using trophies, ratings, challenges and other incentives to drive user engagement by combining *serious* with *fun*. encouraging, because that’s exactly what Amazee tries to build: a platform for people who want to achieve their serious goals in a fun way!
Amazee is taking a nap (updated!)
April 23, 2008
we are not only pimping our office but also our platform!
therefore please excuse us for a short while, we are moving we just moved our database to a bigger, better, faster, more solid, cooler, hotter and safer dedicated server, upgraded the platform to a new release and changed the main domain…
we will soon be back!
everything is fine now (but the weather in zurich…)
next generation office pimping
April 23, 2008
Wow! Unser Büro ist soeben um eine weitere Attraktion reicher geworden. Have a look!
(note to myself: learn how to make better videos with imovie)
Und so schaut’s aus, das neue Wunderding. Satte vier Meter breit. Nie werde ich mehr vergessen, für wen ich arbeite… ;-) 
(Gemacht übrigens von der Plotfactory)
What is Social Collaboration? What is Amazee?
April 22, 2008
want to know more about social collaboration and amazee?
amazee @ scobleizer
April 22, 2008
sitting on my hotel bed, i’m reviewing another day full of positive impressions. first we had the chance to visit tara hunt aka miss rogue at citizenspace to do some work and get some of her spare minutes to present our platform for some critical review. i think she liked it! at three o’clock we headed over to half moon to meet robert scoble for an interview. a man as likable and fun as he is a multimedia and blogging star! that was exciting :) check this for the first livestreamed interview.

(to the left you find rocky barbanica: yes he rides a harley davidson. but no, he is not robert’s bodyguard. rocky is fast companies’s awesome camera man and senior producer :)
in the evening we had the delight to attend tim bonnemann’s silicon valley web montag for some some presentations, beers and discussions. again at citizenspace - seems to be kind of a web hub in downtown SFO! thanks tim. tomorrow web expo starts… i’ll keep you up to date!


